A great way for real estate agents to learn about new developments in the industry, expand their referral network, and generally make new connections for their business is to attend real estate conferences and events. Many agents already implement this tactic, but are they positioning and marketing themselves as effectively as they can? If you’re going to spend the time and money to attend a real estate event, make sure you’re doing everything before, during, and after to optimize your experience and get the most out of their marketing ploys. Here is our list of tips for real estate agents to accomplish that when attending real estate events and conferences:
1. Collect numbers, not business cards.
Business cards create clutter, are ineffective at establishing yourself in the memory of your cohort, and generally yield very low call back rates. Instead, offer to exchange your phone number and email by creating a new contact in your phone on the spot. Then, send them a short, personalized email or text right away. They’ll be more likely to respond and remember you if you use this practice instead of being one of the hundred other agents that handed them a card.
2. Find the bar and stake it out.
Rather than trying to meet people by approaching groups or actively seeking certain individuals, get a space near the bar. You can strike up conversations with any agents who go to order a drink more innocuously this way. For those that have ever attended a real estate event or conference, you know you can expect a lot of agents to patron the bar.
3. Leverage the event to boost your social media outreach.
Post about the event before, during, and after on your social media channels. Be sure to include tags relevant to the event and referencing it so any agents searching for information about it see your posts. Your posts can be as simple as a photo of a speaker or a new insight you gained at the event.
4. Build a website page exclusively for the event.
Another good post you can promote on your social media channels is your personalized website page about the event. This is a good way to improve your website SEO for anyone interested in the event and is a good way to directly provide value to attendees searching for information about it. A call to action on this page like a newsletter signup or an eBook download. This will further help you stand out and increase your connection rate with attendees.
5. Research sessions beforehand and come prepared with questions.
Know what the topics of discussion will be so you can anticipate how you can better be proactive and participatory during sessions. Asking good questions can help you get noticed and increase the interest of other attendees in connecting with you.
6. Follow hashtags for the event on social media.
Another good way to stay on top of sessions and topics of discussion is to follow the event tags on social media. This will allow you to better provide value on your own posts and take advantage of any offerings or promotions advertised by the event hosts.
7. Learn about new developments in the industry and blog about them.
If you’re strapped for blog post ideas, this is a good opportunity to gain insight into changes in the industry or new technology being introduced. This will help you establish yourself as a real estate agent with their finger on the pulse of the industry, making you stand out to fellow Realtors and potential clients alike as a reliable, knowledgeable source for all things real estate.
8. Use name association to remember people.
You’ll meet a lot of people and remembering all of them can be difficult if you try to rely on your memory alone. Associate their names with unique physical features to improve your name retention. For example, if someone you meet named Dan has curly hair, use a simple word association process to connect his curly hair to his name. Curly hair -> curling iron -> iron man -> man rhymes with Dan.
9. Follow up afterwards.
Finally, to cement the connections you make at the event, be sure to follow up with new contacts after the event. Try to work in a reference to something that was brought up in your conversation with them to help them remember who you are, and convey that you were listening and care about this new relationship. Alternatively, you can send them an article that discusses solutions for any issue that in the industry that was referenced in the conversation.
Real estate agent conferences and events are great opportunities for networking and learning about new industry developments like REBO’s flat fee outsourced transaction coordination service. Sign up with REBO’s white-glove concierge service and let us handle all the paperwork and communication involved in a real estate transaction from offer to close!
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