Our team is made of real estate industry professionals, consumer behavior experts, marketing specialists, and the country’s top trained and licensed transaction coordinators.
Founder and President
Brad Clayton is the founder and CEO of REBO – Real Estate Back Ops – a rapidly growing real estate technology and consulting company headquartered in Phoenix, Arizona.
Brad Clayton has spent his entire career working with, understanding and helping real estate brokers and owners maximize and realize the optimal value of their brokerages.
Brad has a bachelors from Brigham Young University and an MBA in Corporate Finance from the W.P. Carey School of Business at Arizona State University. He has consulted with and personally visited over 4,000 real estate firms throughout the United States and Canada over his career. Brad has managed and closed over 90 M&A deals for his clients which include Sotheby’s International Real Estate, Coldwell Banker, Better Homes and Gardens, Berkshire Hathaway Home Services, HomeSmart, Keller-Williams, Century 21, ERA, ReMax, Realty Executives, Royal LePage, Christies and many more.
Brad is an expert in finance, business strategy, mergers and acquisitions, valuations, strategic growth, franchise sales and negotiations, business development, sales forecasting and trend analysis.
Rob Wolf is a successful inventor and entrepreneur. Rob has created, built and sold multiple companies in various industries, including software, marketing, digital media and real estate. Rob has also created, developed and marketed new products. He holds patents for many of his inventions, and is an experienced professional in consumer science and analytics, software and app development, consumer package goods (CPG), large retail, marketing and residential real estate. Rob has won many professional awards, including the Procter & Gamble Marketing Innovation of the Year.
Rob has worked with Kroger, Nielsen, Realogy, Procter & Gamble, DocuSign, Unilever, Facebook, Microsoft, Kraft Heinz, Walgreens, General Motors, Disney, WPP, Omnicom, Safeway, News Corp, Sony, the largest ad agencies in the world and many more prestigious companies.
Rob has spent most of his career researching, understanding and enhancing the customer experience. Rob’s patents are directedly related to improving the customer experience in multiple industries, most recently in residential real estate.
Certified Public Accountant.
UC Berkeley (Cal): Biology, Accounting.
Massachusetts Institute of Technology (MIT): Data Science in Real Estate program.
Director Of Operations
Sonya Warshaw is the company’s Director of Operations and is responsible for managing the systems and processes that REBO uses daily. At REBO, Sonya combines her business knowledge with her hospitality experience to implement company policies that will keep business operations running smoothly and allow the REBO team to focus their energy on the client.
An Arizona native with a passion for education, Sonya has a bachelor’s from Arizona State and a Master’s Degree in Adult Education with a focus on corporate training. Sonya is a seasoned professional with more than 20 years of experience in the hospitality industry and has worked with companies of all sizes managing continuing education programs and establishing management best practices. Sonya has been successful in building team-oriented winning cultures that deliver results on strategic operating initiatives and has a demonstrated ability to increase sales & profitability through elevated levels of guest satisfaction, engaged team members & operationally sound leaders. When not working, Sonya is studying for her next Sommelier exam and plays board games with her three kids Haley, Braedon, and Natasha.
Customer Success Executive
Brandon is a licensed Realtor and transaction specialist. While gaining experience as an agent, Brandon quickly discovered his talent and passion were on the transaction side of the sale. He finds true joy in serving and supporting agents in their real estate business. Brandon brings experience and knowledge that will elevate operational excellence for the team. He is married to his wife of 11 years, Jennifer, and has two boys, Benjamin and Michael.
EVP Business Strategy
Rob has always enjoyed helping people as well as remodeling and fixing homes. Real estate is a perfect combination of his two passions. It is no surprise that he thrives on helping others, as his initial career path was in criminal justice. He grew up on the Peninsula in Foster City and graduated from San Mateo High School. He pursued his first career in criminal justice after graduating from Cal State Hayward, with a BS in Criminal Justice.
Rob soon realized that his talent and passion lied in real estate and has been a Realtor since 2012.
When he is not helping his clients buy or sell their dream home, he spends time with his son.
Valuations, Mergers and Acquisitions Executive
John is a licensed Realtor with a background in accounting, development, and both residential and commercial real estate. During John’s career he has been a small business owner and has many years of franchise sales experience in both the real estate and hotel industries. John has managed Mergers & Acquisitions and developed new franchises for ERA, Better Homes & Gardens, and Realty One Group as well as Red Roof Inn Hotels. John graduated from St. Mary’s College in Moraga, CA with an accounting degree and then received an MBA in Business Management from Golden Gate University in San Francisco. John lives in Scottsdale, AZ has been married to his wife Cara for 18 years and they have a 14 year old daughter named Savannah.
Executive Transaction Coordinator
Lory is an accomplished real estate professional with over 26 years of experience in Residential Real Estate.
She has a grasp of not only the real estate industry but the actual fundamentals of how a real estate transaction should be handled from pillar to post. Having closed hundreds of home sales as a real estate agent it gives her a well-rounded understanding of what a “successful transaction” looks like.
In particular, she’s focused on bringing together all the required elements and participants to create a successfully executed closing every time. Lory has one primary mission and that’s to make sure all the requirements are met so everyone walks away from the closing thinking that the experience was frictionless and would use the same team again on their next home purchase.
Marketing and Web
Payton has a passion for starting businesses and helping other businesses grow. With a strong entrepreneurial spirit, Payton’s focus is primarily about marketing, sales, and ecommerce. Payton has started, bought, and sold ecommerce businesses for over 10 years and has managed multiple #1 Best Sellers on Amazon, he has maintained a hunger to improve his working knowledge in the digital marketing and inbound sales space as well as growing businesses in a multitude of industries (Real Estate, Restaurants, Non-Profit, and more). He enjoys helping companies diversify their sales channels to improve cash flow and engineer strategies that capture new customers.
When he isn’t working on his businesses, he is on the board of directors for multiple non-profits including one that helps families experiencing medical hardships pay their monthly expenses and another that helps special needs individuals build skills to find work in the communities they live in.
Nigel Kurtz is a South African-born Entrepreneur, Business Manager, and Jiu-Jitsu practitioner. He was born in a small town, Paarl, outside of Cape Town, South Africa. After receiving his diploma in Electrical engineering, he moved to Auckland, New Zealand, where he graduated with a Bachelor in Engineering. He worked as an Electronics Design Engineer for Heavy Construction Telematics, before transitioning to Software Project and Product management.
In 2010 he moved to Phoenix, Arizona as a Regional Manager for heavy construction weighing solutions. He completed his MBA in Finance and Leadership at Arizona State University in 2013 and joined REBO in 2020 as part of the Valuations and Mergers & Acquisitions Team.
UNMATCHED INDUSTRY SERVICE AND EXPERTISE
REBO provides more than just software – We are a team of real estate experts ready to take you business to the next level!