The existence of such a wide array of blogger tools available for free today, starting a real estate blog has never been easier.
Blogs are a good way to provide personalized content directly to your target audience.
Writing your own content is the perfect way to demonstrate to your social sphere that you are the arbiter of knowledge and experience in your local real estate market.
Just follow the step by step guides provided by one of the blog building software available online like SquareSpace or TheBlogBuilder and begin producing valuable content for your clients and readers right away!
In today’s user-friendly online environment, creating, implementing, and promoting your blog is easy as ever.
The hard part, is writing content for your blog in a way that best expresses the value you provide as a Realtor and real estate market place guru.
We have compiled a list of advice and tips for best reaching your audience, claiming a high SEO score, and generating leads from your blog.
Consistently producing high value content peppered with optimal key words, increasing traffic to your website, and retargeting visitors is a key component for keeping up with the changing landscape in the increasingly technologically driven business of real estate.
Failure to adjust to new marketing trends like localized blogging surrenders territory to those who do adopt the new ways and allows them to dip their hands into your lead and referral business.
Reposting from other sources is a good way to accomplish this when time is short, but generating your own content as well will better guarantee your posts are localized and relevant.
Stop using a lack of ideas for content as an excuse to begin this essential cornerstone to your business. Here are your tips for setting yourself up to create valuable, recurring content and ensuring you capture as much business as possible with your new blog:
1. LOCAL NEWS
Providing your target market with information relevant to your local community is absolutely crucial for imparting valuable content and establishing an authoritative SEO score.
There are several earmarks in your local community that will consistently give you the opportunity for generating this content since there will often be updates and changes within those earmarks.
a. Local Schools
Local elementary schools will host fundraisers, sporting events, concerts, plays, and a variety of other events that you can report to your local community. This information will be relevant both to your immediate sphere of influence and anyone interested in purchasing property there from out of the area.
This content will likely be shared by social media friends with children or relatives participating in any local school events, expanding your outreach and driving more traffic to your blog.
b. Local Events
Most communities engage in shared events periodically throughout the year. These events usually relate to some holiday, like a local 4th of July parade or a community Easter egg hunt.
Take advantage of these events by creating consumable lists for engaging in these activities specific to your community, like, “5 Tricks for Staking Out a Good Spot at the Walnut Creek Parade,” or, “7 Worst Foods to Cook at the 4th of July Crocker Heights BBQ.”
c. Local Sporting Events
If your city is fortunate enough to have local minor league teams, promoting their games, new acquisitions, or halftime extravaganzas are a good way to provide support for your local teams, and therefore help to establish you as the active go-to Realtor of the local community.
This will also be content that may be shared by team administrators, making your presence and expertise known to players and staff alike. Considering the high player turnover on semi-professional teams, this will allow you to position yourself as the preferred Realtor to be contracted by any new acquisitions. This is a more feasible goal than doing this at the professional level, since the amount of content covering these teams is much scarcer.
d. Local Policy Changes (Especially Affecting Real Estate)
Policy changes often go unnoticed by communities, as there is very little content relating to these changes at a hyper-local level.
Take some time to attend City Hall meetings occasionally. Try to hand pick any new policy changes that will have a direct effect on the lives of citizens in your local community. Not everyone is willing to take the time to attend these meetings, but they’ll be much more likely to click an article discussing any new potential changes in their daily routines.
e. New Local Hotspots
This will help to provide additional relevant neighborhood information to keep you at the fore front of your local community. Anyone interested in the food and dining your neighborhood has to offer will be highly inclined to click on a localized article like, “New Dining Experiences to Try in San Jose.”
Notify the restaurants or bars you’re discussing. They’ll likely share it on their social media channels as well, heightening your outreach and driving more traffic to your site.
f. Local Charity events
Promoting local charity events will drive traffic to your site in addition to helping convey your charitable inclinations to the surrounding community. Displaying a list of charities your site promotes can also help to do this, as well as link your site to anyone outside your community searching for more information or trying to donate to these charities.
2. PERSONALIZED CONTENT TO INCLUDE HOBBIES AND INTERESTS
We’ve said it before, but it merits repeating – people like buying from other people like them.
By expressing your interests and hobbies outside of real estate on your blog, then tying them back to your real estate business, you will attract buyers and sellers who also express interest those shared activities.
Pick a hobby or activity in which you hold an exceptionable amount of knowledge and insight, then write articles that conflate it to real estate through analogy or metaphor.
For example, if you’re a dog person, write something like, “Why Single-Family Tudors are the Golden Retrievers of Residential Real Estate.”
Or, if you’re an NFL fan, “Which NFL Team best represents your neighborhood?”
Then discuss commonalities between the two categories you’re comparing. These can be very broad comparisons, but will serve to attract like-minded people to your site.
3. PROMOTE YOUR EVENTS
Hosting community events is a great way to rub elbows with your neighbors and potential clientele.
Not only can you meet new clients by attracting them to attend, but these are ideal for capturing new content to share on your blog.
The content you share can conform to what activities you arranged for your event. Discuss prize winners, contests, charitable givers, or whatever you feel best portrays your events as community unifiers.
Content generated from these presents the opportunity for promotion both before the event, and advertising your business afterwards.
4. DEMONSTRATE YOUR MARKET KNOWLEDGE
This might not necessarily be the focal point of your blog since it won’t generate as much interest, but demonstrating your professionalism, experience, and knowledge of the local real estate market is a good way to present your aptitude as a Realtor, and give you an additional recurring source of updates and information to maintain a blog with consistent posting.
a. Market Open Houses
Every time you host or hold an open house, this presents an opportunity for a blog post.
Write pricing comparisons of the house you’re hosting relative to the surrounding area, and include graphics from you’re CMA provider.
Describe the house briefly, (this can be the same description in your local MLS or on consumer facing listing platforms like Zillow), then add visual content like embedded drone videos, virtual tours, or listing photos.
This will not only increase traffic to your site and open homes, but demonstrate to sellers the amount of effort you put in when given the opportunity to represent a listing, increasing the number of leads you receive and your referral business.
b. Local Market Updates
To demonstrate you have your finger on the pulse of the local real estate market, periodically post market updates for the neighborhoods in which you operate.
These updates can also show readers that you are a credible source of real estate knowledge in their local area and can lead to more business.
c. Mortgage Rate Updates
Keeping your readers up to date with changing mortgage rates will help further establish your reliability as a real estate expert.
These posts are quick and simple since the data is readily available and require only short blurbs as to the effect on potential buyers and sellers.
5. TIPS FOR HOME IMPROVEMENT
We mentioned utilizing reposts from other blogs is a good way to uphold a consistent posting schedule, and there is no shortage of posts for this topic.
If you do use other posts for this category, try to make sure they reference local companies that can carry out these tasks for home owners. That way, your blog remains more relevant to the local community and additionally increases your SEO score.
If posts referencing local businesses don’t exist, use ideas or concepts from these other posts, then include services of local businesses that can remedy or help with these ideas.
As always, be sure to contact the local business when you do this and encourage them to share your post on their social media as well.
Choose generalized topics in your local community that consistently generate new updates and information.
Once you’ve written about those changes and shared them on your social media channels, contact the organizations or companies mentioned in your article, and ask them to share it on theirs’ as well.
If you’re busy with other facets of your real estate business, posting content from other sources particularly with regard to market updates or broad real estate questions the general public poses is a good way to maintain a consistent posting process.