Reasons Not To Hire A Transaction Coordinator

Providing real estate agents with all the tools necessary for them to effectively conduct business is at the forefront of every broker’s docket. Ideally, they can do this while simultaneously reducing legal exposure, lowering expenses, and reducing the risk of … Read More

Event Marketing For Real Estate Agents – Step by Step Guide

An often-overlooked marketing opportunity for Realtors is the power of hosting local community events. Hosting community fundraisers or events is a great way to rub elbows with your neighbors and get your name known. This demonstrates a philanthropic inclination on … Read More

How Realtors Can Handle A Rising Rental Market

Recent US housing market data has shown that rising mortgage rates and housing prices have largely prevented renters from entering the market, causing home ownership rates to stagnate. According to a recent CNBC article, Wages haven’t come close to keeping … Read More

10 Tips For The Ideal Open House

Whether you are holding your own open house or hosting for another realtor, you want to present yourself in a memorable way to homebuyers resulting in new clients and referrals. We’ve put together a list of simple and affordable ways … Read More

Top Real Estate Automation Tools

Realtors may be concerned that the real estate industry is moving towards automation that will make tasks performed by agents obsolete and possibly even replace agents altogether. Such fear is largely unfounded and any real threat of agent replacement is … Read More

5 Strategies For Promoting A Personal Real Estate Agent Brand

Many realtors plummet into the pitfalls of traditional real estate advertising for their personal brands without ever asking –  “Is this type of advertising the most effective use of my marketing dollars?” While the same advertising tactics have reared their … Read More

Why do real estate agents leave their brokers?

If you’re a broker who’s ever had a productive agent leave, you’re aware the wound can go much deeper than just that agent’s production alone. An agent leaving can be indicative of negative culture and shortcomings within the brokerage, and … Read More

How Political Elections Influence Real Estate

The recent midterm elections brought out historically large voting numbers, likely induced by one of the most politically charged climates in our nation’s history. Hot button issues have become hotter, the media is more outspoken, and politicians are more direct, … Read More

States on the Rise: What data influences home prices?

Article Highlights: If current household income and educational attainment rate trends continue in Washington, Ohio, and Colorado, the rate of change of median home prices in those states will greatly exceed the national average. US News state rankings give insight … Read More

What does gentrification mean to real estate agents?

Article Highlights: Gentrification is an accelerating trend throughout the country. You can identify areas likely to be gentrified by studying home value data changes and tracking its trajectory. These changes are often predicated by an infiltration of young urban professionals … Read More